In the world of providing web hosting, especially in the year 2015, we have seen market changes in the way that people do their advertising. In the past, it was enough to simply advertise using Google, placing ads that would appear on the top of the right of the search engines, yet other people are now creating more innovative ways to start their marketing campaigns. Social media has come a long way, especially with Facebook having well over 1 billion users, and an increase in video views. People are using video more than ever before to generate interest in what it is that they’re selling, and the hosting industry is definitely part of this marketing effort. Here is what you should know about how 2015 has changed the game when it comes to hosting competitions between the different web host businesses operating on the web.
Advertising With Video
There are two specific ways that hosting companies are using video to their advantage. First of all, and the most obvious way, is they are promoting their company specifically. They will show the logo of their business, talk about the special deals that they are running, and these short videos can be seen both organically and through paid advertising and listings. On the other hand, people are using videos that are viral, ones that are very unique. The more they are shared, the more likely it is that people will watch the video and choose to visit the company that has created it. Some of which are some of the top hosting companies in the industry. One final note is that a combination of both of these strategies has been found to be very successful. By choosing to advertise on specific videos that are very viral, the small banner ads that are at the bottom, or the 10 or 15 second advertisements that must be watched before the video can actually be viewed, are also used by web hosting businesses. All of these strategies work together to generate thousands of visitors every day, leading to residual income for these businesses which charge monthly fees.
In order to stand firm among all of the competitors that are also using similar strategies, along with traditional advertising, price wars are very common where the initial month of the hosting is going to be very minimal, or sometimes free, in order to get people into their business. The way that this is changed is that people are mimicking one of the top web hosting companies, Host Gator, by using this monthly based free introduction to their business. Some of the shared hosting companies use to only offer cheap hosting when the fee was paid annually, but due to the success of this company, more people than ever before are offering the initial month for free.
Of course there are many other ways that advertising can be done when it comes to trying to generate business for a web host. Affiliate marketing campaigns, essentially allowing other people to market their service for a cut of the monthly fees, is a very powerful way to generate free advertising for their business. Who knows what the final advertising strategies will be for 2015, or even going into the next year. All that can be said is that as technology continues to increase in innovation and simplicity, web hosting businesses will adapt and use this to their advantage. Read more reviews about web hosting at namecheap coupon facebook page.